The way your company is represent on social media can make or break your business, and it is a lot easier to make mistakes that you might think, here are the five of the most common ones businesses make. don’t let these damage your social media marketing.
1.you are posting too often or (not often enough).
this balance can be challenging you don’t want a crowd your followers feeds but you don’t want go too long with out posting. research the ideal posting frequency for each platform and develop schedule to stay consistent.
2.you are ignoring who your audience is.
you should constantly keep your audience in mind when you creating social media content. ask your self what you can share that would be valuable to your followers and don’t lose sight of what they need from you
3.you are using an inconsistent voice.
the way you communicate should be consistent on all of your platforms, and your voice should reflect the personality of your brand make sure your communication create a cohesive online presence for your business.
4.you are not engaging in conversations.
you shouldn’t use your social media to talk at people, revisit your post and respond to the questions and comment so you don’t miss out on opportunities to develop relationships with customers.
5.you are self-promoting too much.
social media is a great place to promote your business, but too much self promotion can be annoying, keep the balance by sharing the information like tips and industry news that your followers would value.
if you need help with your social media marketing we are here for you. Software Developers Firm has tools that make social media management easier so you can do what you do best, run your business.